Our Brand Story
Born in the heart of London’s vibrant cosmopolitan scene, Pippa of London was founded in 2017 with a mission to redefine affordable luxury in the cosmetics industry.
With a passion for classic beauty, Pippa is committed to offering timeless products, while championing ethical practices and inclusivity.
Never chasing trends, we set standards with cosmetics designed to enhance natural beauty and not hide it. Each of our products is crafted with care and precision, paying homage to the artistry and sophistication of London’s classic beauty tradition.
Crafted in tradition
Pippa of London marries these celebrated beauty traditions with cutting-edge innovation.
Each product reflects our deep respect for time-honoured techniques while incorporating the latest advances in makeup science.
The result is a collection that feels classic yet modern, rooted in the past yet ready for the future.
Ethical Foundations
From the beginning, Pippa of London set itself apart by committing to cruelty-free formulations.
Building on the success of their cruelty-free products, Pippa of London took a bold step forward in 2019 by introducing an extensive range of vegan cosmetics.
The brand’s dedication to innovation and sustainability showcased their belief that timeless beauty and environmental responsibility could go hand in hand. These vegan options quickly became some of the brand’s most popular.
Global Expansion
While Pippa of London originated in the UK, it quickly extended beyond borders. The brand’s online presence and dedication to tradition and quality resonated with customers from around the world.
Selling across four continents the brand continues to empower individuals to express their unique beauty while remaining true to their ethical values.
BEING PIPPA
No compromises. We insist on the highest standard of ingredients in every product so we always deliver the best quality to our Pip Collective.
PIPPA CARES
Cruelty free. We refuse to consider any form of testing on animals. Our entire range meets this standard and most products are also 100% Vegan.
PIPPA’S COMMITMENT
We Promise. Pippa doesn’t believe in overpaying for the look you love. We will always offer value without compromising on quality.