We are a modern makeup brand that does things a little differently, are customer-centric and above all provide superior quality makeup. Our simple philosophy of giving customers what they demand comes without compromise.

Every new product we create begins with a conversation - about what works and what doesn’t; what we should have more of and what doesn’t exist yet, but needs to. We don’t follow trends. We focus on the product instead. High performing products that are easy to use and deliver a lasting and bold impact of colour, with flattering pigments. This is makeup that feels as good as it looks, but costs less than you’d imagine.

We celebrate the colour journey that enlivens the experience of applying makeup. We represent change, for those who demand quality in cosmetics and look for ingredients that are kind to the skin and the environment.

Together, we are building a makeup line that represents the ultimate in British style.

Our popular make-up range continues to grow - and so do we. Our incredible Pip Collective of loyal and engaged customers are the cornerstone of the brand. We are listening, collaborating, and developing great ideas together. Our classic collections are the precursors to new beauty lines that open the doors to accessible and sophisticated luxe artistry. These moments of mystery and magic in makeup are where you will find your own undefined beauty.