Bestsellers


The Everything Sponge


Magic Star Eyeshadow 302 - Belsize


Supermatte Lipstick 404 - Scala


Defining Lip Liner 601 - Gerana


Remix Compact Powder Case - 001


Remix Blush Powder Refill Pod - 882 DREAMY


Fixation Setting Powder - 847 - Peach


Artist Brush Brown - 704


Supermatte Lipstick 410 - Koko


Envy Lipstick 433 - Desire


Miraculous Eye Pencil 964 - Ember


Miraculous Eye Pencil 962 - Prism
The Everything Sponge
The "Everything Sponge" is designed to elevate every step of your makeup routine. Its unique, multi-functional shape combines a precision tip for detailed application, an ergonomic curved grip for control, and a rounded base for seamless blending.
AS SEEN ON YOU



What they're saying.
— IonaI've tried cream based eyeshadow pencils and it used to crease a lot. I've honestly never come across a powder eyeshadow pencil (Magic Star Eyeshadow) really a game changer so easy to blend, one of my faves that I cannot go without!!
— KathrineIn love with the Supermatte Lipstick, the lightest & creamiest matte lipstick I've ever tried!! I've had it on for over 10 hours and not even once had to reapply. One of my all time fave is 410 Koko x
— Megan MUAI used the Fixation powder from 8 am till late night, I usually have oily skin but my makeup didn't get oily or budge at all. I'm obsessed and as a makeup artist I'm definitely adding this to my kit. Highly recommend!
— NicoleThe Miraculous Eye Pencil in Ember has honestly become my go-to. The shade is so beautiful, especially with that subtle colour shift. It’s really easy to use, the texture is super smooth, and once it’s on, it doesn’t budge at all.
— KateI’ve been using the new Artist Brush Eyeliner for a few days now and I genuinely really like it. It’s easy to control, the tip is precise, and it makes doing my liner a lot less stressful (especially as someone who’s not a pro at it). It also doesn’t move all day on me, which I love!!
— LeonaI'm loving the Remix Blush, it's so pigmented and super long lasting. I love the fact that it's eco friendly. I bought the Remix Blush Case and got 3 different shades of pods to keep swaping, it's so convenient and really good quality!! Worth it!
— MartinaObsessed with the Supermatte Lipsticks, I have almost every shade now. They are so long lasting and super lightweight for a matte lipstick. I high recommend everyone to try them!!
— KellyMagic Star Eyeshadow is my all time favourite!! So easy to blend just with my fingers, travel friendly, don't have to carry heavy palettes just these pencils work perfectly. I use it dry for soft looks but when I use it wet the pigment is just wow!! Highly recommend it

30% lighter than traditional mattes
SUPERMATTE LIPSTICK
Infused withShea Butter, Jojoba Seed Oil and Vitamin E, this super creamy matte formula keeps lips feeling soft, smooth and hydrated.
Lightweight and fully waterproof, it delivers rich, high-impact colour thatlasts up to 18 hourswithout drying or fading.
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Inspired by London. Made for real routines.
Beauty that keeps up with you
Our mission is to make your makeup routine easy. No 12-step rituals. No complicated trends. Just high-performance, skin-loving formulas and versatile, wearable shades that deliver real results with minimal effort.
We create high-quality, multifunctional products designed to streamline your routine without compromising on performance. Carefully developed with skin-loving ingredients and considered formulas, everything we make works harder, so you don’t have to.
